Now broadcasting
presents
So we didn't attach a document. We built the whole pitch into a website you can open, share and scroll on your phone. Radio Bar Pune, on air right below.
So we didn't attach a document. We built the whole pitch into a website you can open, share and scroll on your phone. Radio Bar Pune, on air right below.
Radio Bar Pune is not just another bar opening. It is a new social frequency for Punekars to tune into, through food, drinks, karaoke, gigs, after-office scenes and community-led nights.
MarketinCrew is a hospitality-first marketing agency and content studio founded by Manan Mehta and Sahil Sheth. Before starting MarketinCrew, both founders were on the other side of the table, running restaurants themselves. That experience shaped the way the agency approaches hospitality marketing today.
For us, hospitality marketing is not just about creating good-looking content. It is about understanding the feeling of a place, the guest journey and the people behind the brand, then telling that story in a way that feels honest, aspirational and commercially relevant.
Radio Bar already has a strong identity. It is fun, music-led, casual and full of energy. For Pune, we do not need to change the brand. We need to give the new outlet its own content style, built for a young, office-going and weekend crowd.
Radio Bar Pune should not look like just another bar opening. It should feel like Pune has tuned into a new station.
The existing Radio Bar pages already have the brand identity in place. The tone, colours, logo language and bar personality are present. But content-wise, the pages feel more regular and safe. They show the place, food, drinks and events, but the content does not yet feel like a strong community-led world that people would keep coming back to.
For Pune, we have the chance to start fresh. A dedicated Pune page can be built with more structure, more personality and more local energy, younger, cooler and more interactive, while still staying within the Radio Bar identity.
Pune has a large audience of young professionals, students, interns and people living away from home. Koregaon Park is a premium nightlife and social catchment. The content should speak to people looking for post-office plans, karaoke nights, group hangouts, live gigs, indoor plans, shareable moments and weekend scenes.
Because Pune has a strong student and office-going culture, the page should feel local, young and community-first. During monsoon and weekday evenings, indoor social spaces become even more relevant for food, drinks, music and group plans.
Play video
The city is already out. It just needs a station to tune into.
Ten content buckets keep the Pune page consistent, community-led and easy to scale, active, young and full of Pune energy instead of just regular bar posting.
These campaigns are not separate random ideas. Together, they create the Radio Bar Pune content world. The pre-launch campaign builds curiosity, the community campaign creates belonging, the team-led IP makes the page human, the radio system gives the brand a unique content language and the PR campaign makes the launch feel bigger.
Pre-teaser and launch build-up.
Year-round community IP.
Team-led food & drink content.
A radio-inspired content system.
Influencer, PR & paid buzz.
Together, they make Radio Bar Pune feel like a social house, not just a new outlet page.
"Radio is not dead. It just found a new frequency in Pune."
Before the launch, the idea is to build curiosity around Radio Bar Pune without revealing everything at once. The pre-teaser campaign shows the place coming alive slowly, from construction to the first lights, first pour, first soundcheck and finally the launch party. This phase should feel like Pune is tuning into something new.
We are not just announcing a new outlet. We are making Pune wait for the night to begin.
"Far from home, but tuned into the right people."
Pune has a huge crowd of people who have moved here for work, college, internships and new beginnings. This campaign taps into the feeling of being away from home while building Radio Bar Pune as the place where people find their crowd, their table and their weekend plan. It can become the outlet's long-running community campaign, a reason for people to keep coming back, not just visit once.
#PeopleAwayFromHome can become Radio Bar Pune's long-running community campaign, a reason to keep coming back.
"Let the team go on air and tell Pune what to order next."
Radio Recommends: On Air is a recurring content IP where the bar and kitchen team become the voice of Radio Bar Pune. Instead of only showing food and cocktails through regular visuals, the people behind the counter talk about what they make, why it works and what guests should try next. Every recommendation feels like a quick live broadcast from Radio Bar Pune.
Radio Bar Pune should not only show what is on the menu. It should let the team go on air.
"Radio Bar Pune is not just opening a bar. It is building a frequency for Punekars to tune into every night."
This campaign builds the entire social world of Radio Bar Pune around the idea of a radio system. Every part of the space becomes part of the broadcast: the chefs create the signal, the bar team adds the frequency, the waiters carry the energy and the customers tune in through food, drinks, karaoke, gigs and nights.
Chefs create the first signal through food, prep, plating, flavours and signature dishes.
Waiters carry the signal to every table through recommendations and guest moments.
Customers tune in through reels, UGC, karaoke, crowd reactions, birthdays and group nights.
Brand stories, launch updates and what Radio Bar Pune stands for.
Cocktails, bar bites, chef specials, bartender picks and what to order tonight.
Food drops, table spreads, cocktail pours, pairings, group cheers and bar counter energy.
Beyond broadcasting: live bands, DJ sets, karaoke nights, artist gigs and crowd moments, all the night culture that makes Radio Bar Pune feel alive.
"Radio Bar Pune should not enter quietly. It should go on air before it opens."
Since Radio Bar Pune is launching in a premium location, the build-up needs to feel curated, sharp and city-relevant. The goal is not just to announce a new outlet. It is to make Pune feel like Radio Bar is arriving with its own energy, its own crowd and its own social culture, using influencer collaborations, existing Radio Bar pages, PR-style reels and paid campaigns.
Pune, your new frequency is almost live. · Mic check. Bar check. Pune, are you tuned in? · The signal just reached Pune.
Radio Bar Pune should not look like a regular bar page. It should look like a social house where food, drinks, music, people and the brand all come together on the same frequency.
Brand colours, signage, menus, coasters, mic moments & radio-inspired collaterals.
Cocktail pours, bar bites, table spreads, group orders & pairing moments.
Young crowd, office groups, birthdays, karaoke & after-work scenes.
Bartenders, chefs, behind-the-bar action & Radio Recommends style.
Live bands, DJ sets, karaoke, crowd reactions & full night recaps.
Cool flash photography, dark moody lighting, fast-cut quirky reels.
Grouped, clickable galleries. Every visual keeps its original ratio, every video plays with controls. Design tonality inspired by Lábia Food & Drinks, effortless, cool, conversational, bold and playful.
PR, influencer marketing, creator reels, social content and launch communication should move together. Content scripting should align with PR events. Creator nights, celebrity visits, band performances, influencer posts and existing page collaborations should all feel like part of one shared signal, so the launch does not feel scattered across platforms.
Finalise content buckets & campaign hierarchy.
Lock the visual moodboard & design system.
Map available assets to each campaign & bucket.
Build the launch content calendar.
Coordinate with PR & creator communication.
Begin the pre-launch signal campaign.
